PORTFOLIO

As the founder, Chief Experience Officer and Sr. Strategist, I have overseen hundreds of projects over Heroik’s 23 year history. The continued evolution of Heroik’s programs and offerings reflect our client-centric attitude and strong alignment to a culture of high performance, that we take very seriously and share with the world. So their portfolio is my portfolio, but there’s so much more to my work than just the client projects, there’s all the jobs of running and managing a firm as well. 

One of the coolest things I have the pleasure of doing is running the Heroik Innovation Lab.  In the HIL, we’re chasing edge applications that tend to become best practices, or sacred family recipes for sustainable high performance; innovations, methods and frameworks shared with our clients or baked into our projects.

When I was 14, I coined the phrase and pioneered the study of the drivers that change the flow and effect the value of information as it travels across hardware, software, society, on and off the screen and to your brain. This involved a multi-disciplinary study of multiple fields of engineering, information, sociology, psychology, and behavioral economics. The study has been applied to Finance, Insurance,  Technology and countless other fields.  It makes competing concepts like infonomics try to comfort you with analogies that information behaves like money. This is patently silly fairytale and not useful in the real world. The Digital World has completely different rules of physics.

While everyone is doing something with AI – Heroik’s approach to AI is somewhat different than what you see in the mainstream. Most training approaches were built on a “wisdom of the crowds” approach, which guaranteed certain levels of mediocrity and fragility (inefficient and fundamentally stupid) In the early stages, this is a great approach for intelligence to go from ape-like to dumb human, but it can only get you so far. The bias of available volumes of data also ensured that AI models have built in, systemic brain rot: they have been primed and reinforced on a large volumes of ideological biased and highly illogic material. When you spend all the time telling AI the world is flat,  trying to teach it physics makes for some interesting outputs.  While everyone is lost in agents and crews,  We’re dealing in sub-routines, persistent subconscious systems of checks and balances – in real-time.

The country has been through a lot over the last decade. There’s a lot to fix. There is no more room for victim culture. And it’s up to us to step up and fix it. I’ve adopted this theme across all of my companies and projects.

Doing The Formidable Work (DTFW) – This is the not so secret sauce of success.  Facing obstacles as they are, without getting distracted in dressing them up or putting them off, is key to cultivating successful and sustainable high performance.

I’ve had the luxury of working in the world of finance, insurance and fintech. And as I merge those experiences in the soup of the rest, I notice there is a unifying need for personal financial literacy, education, and most importantly; real, holistic no bullshit means of building and protecting generational wealth.

This project was originally intended to provide positive, aspirational content to demographics outside of our norm. Now it is being re-developed to reflect a shift in the American Zeitgeist, to meet the needs of a growing American populace that desires more traditional normalcy, and a return to common sense.

A community of unconventional men of faith who seek to take bold action, Built on The Rogue Faith Bible Study series I developed that follows the foundations of original SAS in WWII.

Collaborating with the famous Chris Nolan (yes that Chris Nolan) on a bible study series based on brotherhood and challenges faced by Easy Company in World War 2. Who knew he was into bible studies?