I develop, market, manage, optimize and advise on strategic digital efforts From Thought to Profit™ . I also develop world-class brands, produce videos and podcasts, and  run an innovation lab to stay on the bleeding edge. I’ve worked in a mix of business environments: startup, small business and corporate environments, and am what you might call a corporate hillbilly. I prefer straight talk to corporate gibberish – but I can translate. Through the lens of multiple disciplines: lean, guerilla, customer centered approaches, holistic experience design, data-driven decisions, challenger leadership style, I work to help  elevate, connect and grow people and their organizations. [Education] [Skills] [Experience] [Tech Stack]

Momma says I’m special. Entrepreneur since age 10, Digital whiz kid, nerd with people skills, Artist, writer,  marketer, geek, adventurer, civillian liaison & honorary command chief to USAF 940th Air Wing, & 13th Recon Squadron, started a family, found a peace I can’t shake, and I think it’s starting to come together as I stare at 40… [More]

These Days #DadLife, Church, Writing, Training PT , Digital Art, Studying, Travel, Podcast, Conversation, Runs/Rucks/Races, and Making America Great Again in my own special way. A constant I re-learn every day is how much I don’t know, but I love exploring and problem solving. 

I advise companies in a variety of areas based on over 20 years of skills and experience. I work on BIG, AMAZING & COMPLEX projects in terms of value and impact and people. I only work with brands and people committed to winning and doing the gritty, formidable work to reach their goals.  I do not speak small.

[Let’s Go]

As a consultant, technologist, and strategist, I’ve spent over two decades working across industries, from startups to Fortune 100 giants. I’ve seen titans under the hood and witnessed Davids take down Goliaths.

In the digital world, creations vanish or evolve beyond recognition and are touched by many hands. My work primarily consists of TLC – Technology, Leadership and Culture. It is often technical and ephemeral, reshapes organizations, leaders, and cultures. 

In a way, I’m like Mary Poppins. I pop in on the wind, provide a spoon full of sugar to help that transformational medicine go down, and help teams see the value and deepen relationships to the heroes inside the organization.

My work must ultimately ensure that teams and organizations see, feel, understand and align with their own internal heroes and capabilities. 

Often the most important aspects of my work require me operate like a ghost, lead without authority, leverage influence, help others see leaders as the real heores, and help leaders become the heroes, then disappear with a change in the wind. Sometimes, there are lingering pixels to show for it.

The most resilient and valuable projects I have worked on – share a few things in common:

They are intentionally designed to evolve, serve and add value for the long haul – with a timeless vision, brand, values, strategy, and adaptive architecture that can serve users and audiences for decades. They are built with a mind for digital liquidity to accommodate the speed of change.

Many people believe that building lasting value is impossible given the speed of change and digital evolution – but this is a coping mechanism to keep people comfortable. Hard work is not the same thing as impossible work.  This false belief, is most often used as a means of avoidance / procrastination – they don’t want to do the formidable work [DTFW] required to make it happen.  Be sure to take a look at but a few of my projects.

[View Projects]

In the grand scheme of things, though its easy for me to obsess in the weeds, the work that eclipses all of it, is the legacy work. I am blessed wit many stories that serve as a testament to God’s grace, mercy and provision despite my fumblings. Deepening relationships, understandings and commitemnts to my marriage of 10 years and counting, raising my kids, and the life & love and community we build together – is what matters most.

“I got love enough to spare
That makes me a millionaire” – Kevin Stephen Welch